Flights announced to Branson, Mo. (Updated 1:45 p.m.)

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GULFPORT — Round-trip fares will start at around $100 as non-stop flights from Gulfport to Branson, Mo. begin May 17.

Jets with 50 seats will fly between the Gulfport-Biloxi International Airport and Branson Monday, Wednesday and Saturday. Connecting flights will be available to Houston and Austin, Tex.

Introductory one-way fares are $59 to Branson and $99 to Austin and Houston.

Jeremiah Gerald, director of air service and business development at Gulfport, said the low fares are designed to convince those who now drive to Branson to fly. The city in southern Missouri has about 40 theaters and is known as the live music show capital.

Return flights will bring people from the Branson area to the beaches and casinos of South Mississippi.

“The low fares and convenience of Branson AirExpress will attract new visitors to the Mississippi Gulf Coast while also allowing our community easier access to this unique destination,” said Richard Matheny, chairman of the Gulfport-Biloxi Regional Airport Authority.

Tickets can be purchased by calling 888-FLY-BKG1 (1-888-359-2541) or by visiting BransonAirExpress.com.

Read more in Friday’s Sun Herald and at sunherald.com.